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Google is fairly open about its duplicate content policies. Off site SEO is geared toward creating links to your article, your website and talks about analytics so you can decide what has been effective and what has not produced the desired results, then use that information to continue to improve …

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. So, the SEO game also evolved around this time: keywords should be included naturally, and although the demand for high-quality content is not as high as today, the overall content quality and relevance …

There are many different types and properties, and you need to identify and encode which ones best fit the information on your page. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Surgery to repair, strengthen or …

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Not every Chamber does this, but if yours does, this can be a powerful signal for local SEO. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. The world needs more storytelling in …

For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Meta descriptions: Although Google sometimes allows up to 220 characters, you should keep your meta descriptions within the 160-character range. Your choice of whether …

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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Over time, as you grow your network of publishers and work your way up the ladder of offsite authority, your authority and rankings will grow. But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. You need to make …

Your page titles and descriptions are some of the most important areas to include keywords for your campaign. Add to that the complexity of keeping track of all the links you've built or naturally earned over the years, and it's easy to see why link building evaluation is such a …

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They might be internal or external, and they might be due to a typographical error in the site link, or due to a 404 error for the intended page. External links are important because they show you aren't just making things up-they're your callouts to outside authorities. There is a …

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Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Essentially, it can tell …

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in the rankings. The website cannot appear in …

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