Focus on performance, user experience, and blogs

For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Meta descriptions: Although Google sometimes allows up to 220 characters, you should keep your meta descriptions within the 160-character range. Your choice of whether …

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Lessons I learned about SEM

Over time, as you grow your network of publishers and work your way up the ladder of offsite authority, your authority and rankings will grow. But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. You need to make …

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Understanding scraping

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. In an SEO scenario, Google likes to trust …

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Carve out time for concentrating on plugins

Meta Tags play an important role in SEO. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website …

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