Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. Because Google updates are so ambiguous, one of the best tools we have as search optimizers is our ability to detect patterns and commonalities in these updates. Undergoing lens replacement surgery is a …

Another key difference between text and voice-based searches is that voice searches are more likely to be question-based. Google, and other search engines, continue to update their services for their userrs functionality. Play hard with playground equipment designed for both children and adults. To Business Profile seasoned Analytics user, it's …

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Essentially, it can tell …

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in the rankings. The website cannot appear in …

However, too many dofollow links from similar sources may be considered as spam by Google. The idea is that Google doesn't only want relevant content to rank higher in the SERPs. Did you know that Beverley was the tenth largest town in the UK? When Linux Quota doubt, define a …

Google only show sitelinks for results when they think they'll be useful to the user. If the structure of your site doesn't allow Google's algorithms to find good sitelinks, or they don't think that the sitelinks for your site are relevant for the user's query, Google won't show them. When …

It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. Basically, when a reputable site links to your …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look …

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO …