Why does backlink indexing matter?

However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. Because Google updates are so ambiguous, one of the best tools we have as search optimizers is our ability to detect patterns and commonalities in these updates. Undergoing lens replacement surgery is a …

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Winning marketing tactics for content

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Essentially, it can tell …

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Reasons that marketers love local search

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in the rankings. The website cannot appear in …

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Never changing keywords will eventually destroy you

Google only show sitelinks for results when they think they'll be useful to the user. If the structure of your site doesn't allow Google's algorithms to find good sitelinks, or they don't think that the sitelinks for your site are relevant for the user's query, Google won't show them. When …

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How you will benefit from canonical URLs

It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. Basically, when a reputable site links to your …

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Questions to ask about meta tags

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO …

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