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Google is fairly open about its duplicate content policies. Off site SEO is geared toward creating links to your article, your website and talks about analytics so you can decide what has been effective and what has not produced the desired results, then use that information to continue to improve …

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They might be internal or external, and they might be due to a typographical error in the site link, or due to a 404 error for the intended page. External links are important because they show you aren't just making things up-they're your callouts to outside authorities. There is a …

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. In an SEO scenario, Google likes to trust …

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