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They might be internal or external, and they might be due to a typographical error in the site link, or due to a 404 error for the intended page. External links are important because they show you aren't just making things up-they're your callouts to outside authorities. There is a …

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. In an SEO scenario, Google likes to trust …

Remarketing re-engages individuals who have visited a site but did not make a purchase, enticing them to reconsider and buy the item. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both …

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