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a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. Keep them off their digital devices with a fun day out organised by Beverley
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